STAMFORD, Conn. and SAN JOSE, Calif., July 25, 2022—Roku announced today that Roku Original unscripted weekly series “Idea House: Mountain Modern” will premiere exclusively on The Roku Channel this Thursday, July 28. Featuring 11 episodes, a new episode of the series will drop every week through October 13.
Created by the same team that brought viewers “This Old House,” “Idea House: Mountain Modern” features a husband-and-wife-led design-build firm in the Denver, Colorado area that specializes in a style called “Mountain Modern.” These homes connect modern design with building science – they are built to be energy efficient and beautiful
For seven years, “This Old House” worked with new builders to test the latest materials and techniques in the building industry – “Idea House” was what those builds were called.
Idea House: Mountain Modern is a brand-new weekly series that follows the innovative team at a rising Design-Build firm that is changing the game in new construction today. Jared and Amber Phifer, the husband-and-wife-led firm embarks on a 4,500-square-foot, expertly-crafted home in the ultra-hot housing market of Denver, Colorado.
Over the course of 11 episodes, the series will cover the construction of their latest Mountain Modern-style home, from drawing-board design to move-in day. The series will also follow other projects the firm is working on, each with its own unique storyline, style, challenges, and homeowners. The eleven half-hour-long episode series is produced by This Old House productions with John Tomlin as executive producer.
“It’s incredible to have the team behind the most beloved home improvement series ever, “This Old House,” create an-all new Roku Original series with which we know viewers will instantly connect with,” said Dan Suratt, Vice President, This Old House, Roku. “Idea House: Mountain Modern” builds upon that legacy in a fresh way, authentically bringing viewers into the world of two young builders as they create memorable home designs in the Colorado Rockies. We’re thrilled to exclusively bring this show to audiences on The Roku Channel.”
About The Roku Channel:
The Roku Channel is the exclusive home of Roku Originals. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood. Half of the top 10 on-demand titles by reach on The Roku Channel in 2021 were Roku Originals.
Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q1 2022. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 free linear television channels in the U.S. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada and the U.K.
About This Old House
This Old House is a leading multi-platform home enthusiast brand, serving over 20 million consumers each month with trusted information and expert advice. This Old House connects with audiences through its Emmy award-winning television shows This Old House and Ask This Old House, its highly regarded This Old House magazine and its inspiration and information-driven digital properties, including ThisOldHouse.com, streaming app, free ad-supported channels, podcasts (Clearstory and Ask This Old House), social platforms, popular YouTube channel, and Insider subscription club. This Old House and Ask This Old House are presented on PBS by WETA Washington, DC. National underwriting for This Old House and Ask This Old House is provided by The Home Depot, Amica and GAF This Old House Ventures, LLC is a Roku (NASDAQ: ROKU) company.
Media Contacts:
Sophia Economou
Roku, Inc.
seconomou@roku.com
Nicole Wilcox
Roku, Inc.
Nwilcox@roku.com
Tory Holmes
Blade PR & Management
tory@bladepr.com