SAN JOSE, Calif., MAY. 15, 2023 — Roku, lnc. announced today an original new series from the producers of This Old House, the most trusted brand in home improvement, called Team Rubicon, based on the veteran-led humanitarian organization by the same name that serves global communities before, during, and after disasters and crises. This Old House’s Kevin O’Connor hosts this new series that sheds light on the wonderful work of this organization, streaming free on Thursday, May 25 on The Roku Channel. For a sneak peek, click here.
When disaster strikes, Team Rubicon responds. In this heartwarming series, we’ll follow Team Rubicon volunteers —military veterans, first responders and dauntless everyday people —as they step up to serve communities in moments of need. Whether a hurricane, wildfire mitigation or flood, Team Rubicon is dedicated to long-term relief.
Not just the host, Kevin O’Connor is also a volunteer for Team Rubicon and deploys with Team Rubicon’s CEO, Art delaCruz, as well as the volunteers known as “Greyshirts,” as they witness firsthand the strength of the human spirit and the power of community in times of unimaginable stress and heartache. The 13-episode half-hour series will follow the “Greyshirts” and survivors as they descend upon disaster zones. Team Rubicon gives second chances to veterans to give back and heal. While over half of the organization comes from military backgrounds, many non-military volunteers come from all walks of life. This inspirational series truly shows what resilience is all about.
“Team Rubicon has provided exceptional aid to millions of people since 2010 following the Haiti earthquake. It is an honor for us to be able to showcase their work as they epitomize hard work and resilience,” said David Eilenberg, head of content, Roku Media. “This organization and these volunteers and survivors show the best parts of humanity, and we look forward to spotlighting their incredible stories on The Roku Channel.”
“The series gives not only a look at the life of a Greyshirt in the field by sharing their incredible stories and the impact they have in the communities they serve,” said Art delaCruz, CEO of Team Rubicon. “It also shares how their services promote resilience and recovery as the frequency and intensity of disasters increase. We thank Roku for joining our ranks and so genuinely sharing these stories and encourage everyone to join us and help before, during and after disasters.”
To find out more about the Team Rubicon mission or get involved by donating to these efforts or volunteering, please visit here.
All 13 episodes of Team Rubicon will be available to stream for free on The Roku Channel starting May 25.
The Roku Channel is the exclusive home of Roku Originals. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood.
Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2022, The Roku Channel reached U.S. households with an estimated 100 million people. The Roku Channel was a top 5 channel on the Roku platform by active account reach and streaming hour engagement in Q1 2023. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and more than 350 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners.
About Team Rubicon
Team Rubicon is a veteran-led humanitarian organization that serves global communities before, during, and after disasters and crises. Founded following the Haiti earthquake in 2010, the organization has grown to more than 150,000 volunteers across the United States and has launched over 1,100 operations domestically and internationally. To drive equity across disaster and humanitarian services, Team Rubicon focuses on three areas of impact: disaster services- from mitigation to immediate response to recovery; rebuild services- maintaining the fabric of communities through resilient building methods; and international services- providing emergent and surge medical services, WASH, and disaster risk reduction. Visit www.teamrubiconusa.org for more information.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders.
Media images available here:
TEAM RUBICON – https://thisoldhouse.canto.com/b/ICKR1
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Media contacts:
Sophia Economou
Roku, Inc.
seconomou@roku.com
Nicole Wilcox
Roku, Inc.
Nwilcox@roku.com
Tory Holmes
Blade PR & Management
tory@bladepr.com